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Eminente Rum
Brand
- LVMH brand of premium and contemporary Cuban rum.
Date
- 2021-2023
Nature of the contract
- Freelance
Collaboration
- I had the invaluable opportunity to participate in the creation of the brand's very first merchandising. The projects developed in multiple forms: designing a glorifier for the bottle, creating different window display concepts, a merchandising bible, designing a mobile bar, as well as setting up a dedicated space for a trade show.
Deliverables
- - Creation of the first visual merchandising projects for the brand
- Development of the merchandising identity mood board
- Design and creation of a glorifier for the bottle (2D simulations and concept plans)
- Design of window displays adapted for different formats
- Development of customized merchandising guidelines for implementation in points of sale and at trade shows
- Creation of a mobile bar dedicated to the brand, for festivals
- Development of a stand concept for trade shows
- Design of a service tray for bars
- Selection and sourcing of vintage decor and scenographic elements
Mon expérience en entreprise avec eux
They trusted me as a freelancer.
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